3 Things to keep in mind while finding keywords for your site

Keyword research is the most important thing before you start doing SEO for your website. And there are a few things that you should consider before starting keyword research. I will discuss a few factors here in this article that helps you find the right keywords for your site.

Once you find all the keywords and put those keywords into your website’s content, they do not guarantee success. You need to take the right method to find the right keyword, which can help your business grow quickly.

Below I given you a list of five things you have to keep in mind while finding keywords for your website.

1. Intent of Search

First of all, you need to understand the users’ intent, what things they need. They come to your site only for information or actually come to buy something. So you have to put your keyword as per the user’s intention. If they come for information, then you should find keywords which describe only for information and vice-versa.

The importance of keyword intent is more than any factor of this list. Even it is more important than search volume also. So you can figure out how important is the intent of search in the right keyword searching strategy. The most valuable keywords to your website are likely to be those that show buying intent.

2. Search Volume

Whenever you plan for a keyword for your website, the keyword’s volume is the most important. If the keyword has no search volume, it isn’t very worthy and does not make any sense to add those keywords in your website content. If people are finding something, then the traffic to your website is increasing.

You can use online tools for checking the volume of the keywords. There are so many paid and free tools available in the market, but two of them are the most popular Google Keyword Planner and Ahref. In which AHref is the paid one, and Google Keyword Planner is free to use. You guys don’t totally depend on these tools because they don’t give you accurate numbers.

3. Competition

Keyword competition is important whether your business is large or small. If you choose a very high competition keyword, your chances of ranking on that particular keyword may be impossible. If the competition is low, then your chance is increased to rank on the serp.

It’s tough to compete with the long and high SEO resource able competitor for many keywords. But it doesn’t mean that you should not target them. You can target them as a secondary keyword and perform high-quality SEO on your content to compete with them.

I hope you guys now understand the three main keyword research factors, which you need to keep in mind when you do SEO for your site. Thank you for reading this and if you liked it, then share it with your friends and colleagues who need this.